Community Involvement

REBUILDING A PROGRAM, NOT JUST THE TEAM, TAKES A CONSECRATED AND DEDICATED EFFORT FROM EVERYONE WHO IS IN ANY WAY CONNECTED TO THE TEAM. Your image will be bolstered by athletes who are good young men, not just good football players! By boosters who will work year 'round to enhance the program image. By an administration who is willing to offer more tangible help than just lip service ( springing for new uniforms and equipment that will enhance the players TEAM IMAGE on game night). Coach Campbell is 100% correct in his statement that games are won in the offseason! So are communities won over during the summer months by having the team keep a high profile at this time of the year with events being scheduled and publicized that include fan involvement. One such maneuver I hit upon one summer when I decided to schedule the entire team (this is critical as numbers are important to fans, much more so than if a half dozen players show up to support the activity) to pump gas for two hours at the leading gas station in the town. We put on game jerseys, gave old fashioned full service to each car that came in including checking the oil, tire pressure, washing the windows and pumping the gas.
The local media, both televison and newspaper and radio got involved in promoting the event and then showed up and caught the team in action at the station! Each lane of the 8 lane station had a tip jar and we made a little over 300.00 in tips in the 2 hour period that went toward funding team meals on the road that year. I spoke to every service organization in the town, (Lions, Kiwanis, Rotary, etc.) at luncheons and sold a good number of season tickets that way. A lot of hard work? You bet! Ws it worth it? You bet it was as it paid off big time at the gate come September of that year! Just a suggestion as always.

Coach Easton