Post by Coach Campbell on Mar 7, 2010 11:46:18 GMT
Creating an Identity for your Program
When establishing a new program or taking over for an existing one, a new coach usually brings a new attitude & a new excitement. Boosters, administration, team, and the community want to know what you and this "new" program are all about. Have an idea for the identity that you and you new program will be known as and for. Below are a few things to consider establishing before your take over a new program:
What will your program "hang your hat on"? Work ethic, weight room, speed, discipline, extra effort, character, passion, hard-nosed attitude, etc.
Season theme or slogan: "No excuses, Get it done" "Proud Tradition, New Attitude" There are several. But something to bring a fresh feeling of change.
Uniform or decal changes. Might seem like a little thing but, HUGE for high school kids. Just make sure that you are sensitive to school traditions.
New traditions: Big Brother programs, 5th quarter, Strong man competitions, team camps, passing league tournaments, team retreats, etc.
Offensive & Defensive scheme: Are you known as a Fly guy, an option guy, wing-t, power, spread, odd-stack, 4-4, 3-4, you name it. Players and fans want to know what they are getting into.
Can you get a company to sponsor your team? (Nike, Adidas, Under Armor, etc)
The more excitement that you can generate, the more many people will get excited about the transition. You must start off and continually sell your program. As much as you do not want to admit it, you are in marketing. It can be a very fun and exciting time for you and the school!!!
A small out lay from our new manual "From Resume to Championship"
Coach Campbell
When establishing a new program or taking over for an existing one, a new coach usually brings a new attitude & a new excitement. Boosters, administration, team, and the community want to know what you and this "new" program are all about. Have an idea for the identity that you and you new program will be known as and for. Below are a few things to consider establishing before your take over a new program:
What will your program "hang your hat on"? Work ethic, weight room, speed, discipline, extra effort, character, passion, hard-nosed attitude, etc.
Season theme or slogan: "No excuses, Get it done" "Proud Tradition, New Attitude" There are several. But something to bring a fresh feeling of change.
Uniform or decal changes. Might seem like a little thing but, HUGE for high school kids. Just make sure that you are sensitive to school traditions.
New traditions: Big Brother programs, 5th quarter, Strong man competitions, team camps, passing league tournaments, team retreats, etc.
Offensive & Defensive scheme: Are you known as a Fly guy, an option guy, wing-t, power, spread, odd-stack, 4-4, 3-4, you name it. Players and fans want to know what they are getting into.
Can you get a company to sponsor your team? (Nike, Adidas, Under Armor, etc)
The more excitement that you can generate, the more many people will get excited about the transition. You must start off and continually sell your program. As much as you do not want to admit it, you are in marketing. It can be a very fun and exciting time for you and the school!!!
A small out lay from our new manual "From Resume to Championship"
Coach Campbell