Installing Today’s Hybrid Pistol Offense Run & Pass from Top to Bottom
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The real West Coast offense
Click here for more on this story Posted: Friday October 29, 1999 07:19 PM
When you get old, you get cranky, and lots of things bug you -- things that might seem insignificant to others. I get nasty when I read (or hear), "Everyone must do their own..." Singular antecedent. EveryONE must do his or her...
I go absolutely wild when I hear some TV yutz remarking (and they all say it), "There's lots of ways." Huh? There is ways? Are English teachers listening to this?
But that's kid stuff compared to the way I feel about the term "West Coast Offense." I've belabored the subject many times before. But here it comes again, this time keyed by a very interesting conversation I had the other day with the current darling of the offensive coordinator set, St. Louis' Mike Martz, who has put together the NFL's most dynamic attack. We talked about the Real West Coast Offense, the one he coaches.
There are three practitioners of the Real West Coast Offense, three men whose roots go right back to the beginning -- to Sid Gillman of the San Diego Chargers in the 1960s, and before him, Francis (Shut-the-Gates-of-Mercy) Schmidt at Ohio State.
The current trio is composed of Martz, whose offense ranks second in the NFL; Washington's head coach and offensive coordinator Norv Turner , whose attack ranks first, six total yards ahead of Martz's offense; and Ernie Zampese, whose Patriots attack ranks No. 5 in the NFL in yardage. There is a very strong connection here, and it goes back to Gillman.
"I was a San Diego high school kid in those days," Martz says. "I used to love to sit in old Balboa Stadium and watch Gillman's offense at work. I mean, it was just so great to look at -- Lance Alworth and Gary Garrison, and John Hadl throwing the ball all over the place. Paul Lowe and Keith Lincoln running. It was an awesome experience."
It was a beautiful offense that had everything going for it. At times it reached unheard-of levels, such as the 610 yards the Chargers put up when they murdered Boston in the 1963 AFL Championship. Push the ball downfield, work the seams, hit the receiver on the break. Everything timed to the max, every step carefully charted, receivers and QB all working together. And a punishing ground game to back it up.
No one could coach offensive football like Gillman did in the '60s. He said the seeds of his offense were sown when he was a graduate assistant on the 1934 Ohio State staff, working under Shut-the-Gates-of-Mercy Schmidt (so named because he took delight in running up big scores).
But San Diego had another hotshot coach in those days, Don Coryell, working across town at San Diego State, building a succession of fancy records with prospects who'd either slipped through the cracks at USC and UCLA or had been rejected by them. Coryell and his staff were frequent visitors at Gillman's pre-season camp. They loved his offense. They absorbed a lot of it, although Coryell added wrinkles of his own. Two bright young assistants on Coryell's San Diego State staff were Joe Gibbs and Zampese.
Gibbs took the offense with him to the Redskins, adding innovations such as the Bunch -- three wideouts bunched together, darting off into confusing patterns -- and the two- and three-tight end alignments, when he wanted to go to maximum protection. Zampese took it with him to the L.A. Rams, where he eventually became offensive coach. Turner worked under Zampese in L.A., absorbed the Zampese-Coryell-Gillman offense and then took it with him to Dallas, where he became offensive coordinator on Jimmy Johnson's Super Bowl teams. His Cowboys attack looked a lot like Gillman's did, especially the emphasis on absolutely perfect timing between Troy Aikman and his receivers.
Once, in 1993, I talked to a backup Miami quarterback named Hugh Millen, who'd been in the Dallas camp earlier that season.
"I can't believe the things the receivers get away with here," he said, "the sloppy way they run their routes. They'd never get away with it under Norv. If he told them to run their break at seven yards, that was it, not a foot more or less, because that's where the ball was going to be. And if they wouldn't, he'd get somebody who would."
Turner took the offense with him to Washington. For two years his quarterback coach was Martz, who had worked under him -- and Zampese -- on the Rams. And that's the link that binds these three offensive coaches whose systems are having such success right now. This is the bloodline of the Real West Coast Offense.
How did the term get its name? From Bernie Kosar, when he was a backup quarterback with Dallas in '93. I was doing a piece on the Cowboys. I asked him what the offense was like.
"Oh, you know, the West Coast Offense," he said. "Turner and Zampese and Don Coryell and Sid Gillman. That thing." (Bernie obviously had a good knowledge of NFL history).
I used the quote. It was picked up by a West Coast wire reporter, except that he got it screwed up and he attached it to the San Francisco attack that Bill Walsh had used in San Francisco's Super Bowl run of the '80s. What the hell -- San Diego, L.A., San Francisco -- it's all West Coast, isn't it? And that's where it stuck.
At first Walsh was quite upset by the misnomer. "Call it the Walsh Offense, or the Cincinnati Offense," he said, "but not the West Coast Offense. That's something completely different."
Walsh's concept came about in 1970, when he was offensive coach with the Bengals. The year before he had had one of the great rookie quarterbacks in NFL history, Greg Cook, a big, strongarmed kid who could also throw with touch. In 1969 Cook averaged 18 yards per completion, a mark that never has been approached since. The attack was long-ball, obviously. Even the tight ends got downfield. Bob Trumpy, Cook's No. 1 target, averaged 22.6 yards a catch, an unheard-of number for tight ends. Trumpy's backup, Chip Myers --Walsh often used two tight ends at once -- averaged 20.6. Even rookie Bruce Coslet, the third man in the rotation, got into the act, recording 39 yards on his one catch.
Then Cook went down with a shoulder injury. His career was finished. In came Virgil Carter in 1970 -- smaller, agile, quick-thinking. Carter was able to go through his progressions quickly and throw on the go; not blessed with a big arm, but accurate. So Walsh crafted an offense to suit him, a horizontal offense with a lot of motion and underneath routes and breakoff patterns, an attack that now goes by the misnomer "West Coast Offense."
Once I asked Walsh what his system would have been like if he'd had Cook for 10 or 12 years. "Completely different," he said. "It would have been down the field."
So he was annoyed at first when his offense was misnamed, but after a while, as it kept gaining more and more notoriety, he just shrugged. What the hell?
Which brings us back to Mike Martz and the Real West Coast Offense, as practiced with much success in St.Louis and Washington and New England.
"I couldn't have had two better mentors than Ernie and Norv," Martz said the other day. "We talk all the time. Ernie's the guy who really expanded the system, who put a twist on it. He kept finding different ways to get guys the ball, off different formations. But certain basic principles still apply.
"It's such a timing-oriented system. You want to get the ball downfield, yes, but you want to get it out quickly, and the timing portion is critical. There are no shades of gray. You've got to run in and out of your breaks -- boom, like that -- and you've got to be exactly where you're supposed to be."
I congratulated him on the trade that brought in running back Marshall Faulk, who, in the last two weeks, has supplied a nice change of pace to an offense that was beginning to look one-dimensional in favor of the pass.
"That's another thing that's critical to the system," Martz says. "Power running. You've got to be able to run the ball when you go to a three-wide receiver set, and you've got to run with power. By that I mean behind zone blocking, which is a big departure from the San Francisco system. Theirs was man-blocking, with a lot of cut-blocks and misdirection. Ours is straight power. Not many people realize this, but if we hadn't have gotten Marshall we were prepared to go with another excellent zone-blocking runner, Robert Holcombe. It takes a certain type, a guy who can run with power, who's good at picking his way through. Stephen Davis is doing that in Washington now, and that's a big reason why their offense is so good. Terry Allen 's starting to come around in New England.
"The good thing about zone-block running is that you can keep pounding away. You don't have the negative yardage plays."
I asked him whether he'd ever, in his younger days, talked offensive football with Gillman or Coryell or Zampese, before he joined his staff.
"Gillman?" he said. "Oh no, I was just a kid then and he was a God. I met Coryell a few times but I was too shy to talk football with him. When I was an assistant at Arizona State (1983-91) I used to go over and watch Ernie's system with the Rams, but it was too complicated for me to grasp. I admired it, but I didn't understand it. Believe me, I was very thankful when I got a chance to work with him."
And so are the high-flying Rams, St. Louis variety.
-------------------------------------------------------------------------------- By Steve Young Special to ESPN.com
Why is the West Coast offense so popular in today's NFL, more than 30 years after Bill Walsh introduced it? Because the quarterback can make good decisions with the football if his footwork is timed with the receivers' routes.
The dream team Other than the quarterback, here are the players I'd like to have in my West Coast offense: WR: Jerry Rice, John Taylor, Sterling Sharpe I like Sterling not just because I sit next to him on Sunday NFL Countdown. He really understood timing and route running. All three were phenomenal, and Jerry still is. Terrell Owens gets it now too. I also like Antonio Freeman, who is still doing it for Philadelphia. He knows where to be and how to get there on time. The prototypical West Coast receiver doesn't need to be big; he needs to have the mental qualities as well as the physical.
TE: Brent Jones, Tony Gonzalez Brent was one of the great West Coast players. He could slide and find holes, and he understood the timing. His ability to get open was underrated. I list Gonzalez because I would love to see his athletic skills with a sense of timing.
RB: Ricky Watters, Marshall Faulk Although you don't necessarily want an I-back, we ran more I-formations in the '90s, and Garrison Hearst thrived, as he is now. Watters was an ideal West Coast back -- a great runner and receiver. And I would love to see Faulk in a West Coast offense. Anyone with physical skills who can learn a sense of timing would be perfect.
OL: 1993 Cowboys The 49ers had smaller, versatile linemen for the trapping running game that Walsh preferred in the '80s. But our light offensive line hurt us in the '90s. A big, physical dominant pass-protecting offensive line is what the West Coast needs. When Kevin Gogan played for us, he really made a difference in the passing game because he just got in the way. I would go with the Cowboys' offensive line of around 1993, with Gogan, Nate Newton, Mark Tuinei, Erik Williams and Mark Stepnoski. Now that was a West Coast group, although they ran a different attack under Norv Turner. -- Steve Young
When I joined the USFL's L.A. Express in 1984, my first professional offensive coordinator was Sid Gillman, who was one of the primary influences on Walsh's West Coast philosophy. I remember what Sid told me: "How can you make a decision if you have no sense of timing? You are just waiting, waiting, waiting. Then you have to set your feet and throw the football. By then it's too late."
The first time Sid saw me, he said, "Look, your footwork is horrible." I had never cared -- and knew nothing -- about my footwork; I just got it done on the field. But Sid was the first coach to tell me that my footwork decided how I would play. If Sid could get a hold of most of today's quarterbacks, he would say the same thing: "Your footwork is horrible."
Sid also told me about Johnny Unitas' footwork. Even though there was no such thing as the West Coast offense when Unitas played, he was probably the original West Coast quarterback, because he and Raymond Berry tried to synch up their plays from a timing standpoint.
Because I played for Sid, I knew footwork was important when I got to San Francisco in 1987. I had gone to the best place to perfect it. Bill was essentially preaching the same things as Sid, knowing by my footwork when to throw the ball.
I remember Bill yelling at me, "Steve, no one knows where you are going to be. You've got to lock this stuff in so you can make reads, give the ball to people on time and make decisions about where to throw the football based on your feet."
On a typical pass play, I would drop back five steps, plant and throw immediately and on time to the primary receiver. But if I hitched, I would move on to the second receiver. Or I would hitch a second time and throw to the outlet. A third hitch told me I had to leave the pocket. Everything is tied together. In fact, I could watch a game film, cut my body in half, watch only the bottom half of my body and tell you how we played.
When a quarterback learns the West Coast footwork, he becomes more developed, because his feet help him with the reads. His mind is free to digest more things happening around him and more of the field, which increases the quarterback's degree of difficulty. I had reads where I would look toward one side of the field -- bounce -- look to the other side of the field -- bounce -- and then hit the outlet in front of me. But the more I played, the more I understood.
Although the West Coast offense has three- and five-step drops as its meat and potatoes, the offense becomes even more explosive when the quarterback can get more protection, drop seven steps and time his footwork with the receivers' routes. Then the quarterback can attack 20-25 yards downfield with timing.
Artists of the West Coast attack Of today's quarterbacks, Rich Gannon understands the footwork and is able to thrive in the Raiders' West Coast offense. But the quarterback who comprehends it the best by now is Brett Favre.
Mike Holmgren is a stickler about footwork, and Favre has gotten a bit sloppy with his footwork since Holmgren left Green Bay for Seattle. Brett doesn't always have his feet locked in when he throws. But since the timing is so engrained in him, Brett can be erratic with his feet and still get the job done.
Donovan McNabb has great, fast feet and has learned to lock them in to run the Eagles' offense effectively. Although the offense requires disciplined footwork, it doesn't limit a quarterback with McNabb's athletic skills. Donovan is so talented that he can create all he wants if his footwork is trained in conjunction with the routes.
In Andy Reid's West Coast system, Donovan has found that he is getting rid of the ball quicker, he has a higher completion percentage, the Eagles' offense is scoring more touchdowns, and he can still run the ball every once in a while. That is when the offense gets good -- having a mobile quarterback with West Coast footwork.
Michael Vick doesn't run the West Coast offense in Atlanta, but he sounded like he was willing to learn it when I met with him in July. Although he should have a great NFL career regardless of what offense he runs, I can't imagine the things he could do in the West Coast offense.
It's more difficult for a veteran quarterback to learn it. Vinny Testaverde has had a hard time with the Jets' West Coast offense under Paul Hackett because Vinny was taught a different way. He played for a number of years dropping back, looking at the receivers and letting it go when they were open. It's like teaching an old dog new tricks. I can't describe how much work is involved. The footwork needs to be well-coached, and the quarterback has to be willing.
College: The perfect West Coast classroom If quarterbacks learned the West Coast offense in college, oh man -- it would make a huge difference. Talk about a feeding frenzy for a quarterback. I would make a coalition of NFL West Coast teams and say, "Let's figure out how to coach this in college. Then we'd have a kid coming out of college we don't have to train." I'm sure Bill Musgrave is coaching it as the offensive coordinator at Virginia because he knows the West Coast offense backwards and forwards.
Detroit Lions coach Marty Mornhinweg, who was my last offensive coordinator in San Francisco, is a great teacher of the West Coast offense. Joey Harrington will benefit from Marty if he gets a chance to continue as the Lions' head coach. There are a number of coaches who have figured out how to teach it, and Mornhinweg is one of them.
The best West Coast coaching job I've seen was when Mike Shanahan left the 49ers, became the head coach in Denver and made it available to John Elway. Shanahan put in the shotgun (something we never did), figured out plays John could feel comfortable with, and amended the offense for an older quarterback who needed to learn it quickly. He told John, "Trust me -- I'll try to make it amenable to you, but trust me."
The best defense? Belichick's Giants All I heard from defensive linemen my entire career was, "Geez, we rush you and do everything, and we still can't get you because the ball is gone." Try to rush Brady or Gannon or McNabb. The ball is gone. How? Because there is a sense of timing that the offensive players understand.
When I played for the 49ers, we loved to see man-to-man defense. I could get the ball quickly to the receivers. Over the 10 years Jerry Rice and John Taylor played together, how many slant routes did they catch and break for a long touchdown? Several -- and most came against single coverage.
The defense that gave us the most difficulty, however, was the New York Giants through the 1980s and the early 1990s under defensive coordinator Bill Belichick. The defense (generally a two-deep zone) wasn't tactically difficult, and we had the plays for it. But the Giants players -- Lawrence Taylor, Harry Carson, Carl Banks, Gary Reasons, Leonard Marshall, Pepper Johnson -- were together so long and ran it so well, they limited our explosiveness.
The Giants always had 11 eyeballs on the quarterback. They played zone, faced the quarterback, waited for me to throw the ball and tackled everything, forcing us to work our way down the field. No one was able to get free runs with the ball. Belichick also understood that he could affect the quarterback's timing if a defensive back got in the receiver's face.
Belichick's defense disrupted our timing much like Tony Dungy's, except Dungy added one more element -- Dom Capers' zone blitz. That was the defense I hated to see the most.
The late Fritz Shurmur, who was Green Bay's defensive coordinator from 1994-98, played a lot of zone and was tough and physical with the tight ends. Some of his players should have been arrested for how they mistreated our tight ends, particularly Brent Jones. But Shurmur knew he couldn't defend our offense unless he disrupted the timing.
ESPN analyst Steve Young played 15 seasons in the NFL, 13 of them with the 49ers and the West Coast offense.